Our Experts
Melanie Staub
Expert in Technology & Revenue Management
Melanie has been advising hotels for several years in the areas of technology, digitalisation, and revenue management. As the founder of Hotel Boost, she helps businesses optimise processes, implement digital solutions effectively, and sustainably increase their revenues.
With her practical experience from numerous hotel projects, she brings valuable perspectives to this project.
With her practical experience from numerous hotel projects, she brings valuable perspectives to this project.
Hans R. Amrein
Expert in Positioning
Hans is a publicist, journalist, and lecturer with many years of experience in the hospitality industry. He was the editor-in-chief of the trade magazine Hotelier for many years and is intensively involved as an author, lecturer, and speaker in the strategic positioning of hotels, as well as hotel trends and the development of the industry.
With his extensive industry knowledge and analytical perspective, he supports this project in developing clear positioning and sharpening hotels strategically.
Andreas Klar
Expert in Performance & Efficiency
Andreas is an entrepreneur, coach, and lecturer with many years of experience in leadership, sales, and business development. In his work, he combines systemic coaching with business expertise and supports companies and leaders in enhancing their performance, optimising processes, and sustainably developing teams.
Through his combination of practical experience, coaching skills, and teaching, he brings valuable impulses for greater performance, clarity, and efficiency to this project.
Fabio Lo Curto
Digitalisation Expert
Fabio has been responsible for the strategic development of digital access solutions in the hospitality and modern living sectors for many years. With his extensive industry knowledge and passion for digitalisation and automation, he creates innovative solutions that simplify processes, optimise costs, and sustainably improve the guest journey.
Through his combination of technological expertise, market experience, and practical implementation, he brings valuable insights for greater efficiency, security, and future viability to this project.
Through his combination of technological expertise, market experience, and practical implementation, he brings valuable insights for greater efficiency, security, and future viability to this project.
Martin Werlen
Distribution & Channels Expert
Martin Werlen is an expert in Distribution & Channels with many years of experience in digital hotel distribution. In his work, he supports accommodation providers in strategically optimising their distribution channels, increasing direct bookings, and successfully positioning themselves in the complex environment of OTAs, metasearch, and platforms.
Through his combination of practical consulting, deep understanding of digital distribution systems, and strategic foresight, he brings valuable insights for sustainable growth, higher visibility, and an effective sales strategy to this project.
Through his combination of practical consulting, deep understanding of digital distribution systems, and strategic foresight, he brings valuable insights for sustainable growth, higher visibility, and an effective sales strategy to this project.
Philipp Naller
Digital Marketing Expert
Philipp is a digital marketing specialist focused on data-driven online strategies, particularly in the areas of Google Ads, SEO, and performance marketing. With his experience in developing and optimising campaigns, he helps companies increase their digital visibility and effectively attract new guests and customers.
Through his analytical approach and consistent focus on measurable results, he brings valuable expertise to this project.
Patric Landert
Expert in Project Management
Patric Landert supports projects with structure, overview, and clear implementation. With his experience in project and operations management, he ensures that ideas are efficiently planned, coordinated, and successfully realised.
As a project manager, he keeps all the threads together and ensures that projects are implemented in a targeted manner – from planning to successful execution.
As a project manager, he keeps all the threads together and ensures that projects are implemented in a targeted manner – from planning to successful execution.